Popcorn price are on the rise at movie theaters around the country. According to several articles that I have seen over the last month and another one today, the rise in popcorn prices is due to the demand that ethanol has put on the corn crop. As one article put it.As a consequence of booming demand for alternative fuels, farmers are replanting acres of popcorn with more profitable crops that go into ethanol and other biofuels.
This has, in their opinion, caused prices to go up dramatically.
Prices went up about 40 cents this winter at the Saginaw 8 and Quad complex in Kochville Township, putting the popular medium tub at $4.50, said Shift Manager Josh R. LaFond.
That is about a 10% increase and it is because the price of popcorn from suppliers has gone up.
At the Hemlock-based Lloyd C. Zastrow Wholesale Popcorn and Supplies, which supplies the Court Theatre in Saginaw, the cost of a 50-pound bag rose to $16 from $15, said Joyce Zastrow, a Michigan Farmers Hall of Famer with her husband, Lloyd, since 2006.
At $16 for a 50 pound bag, that equates to 31 cents per pound. There would have to be a lot of popcorn in a medium tub for it to go up by 40 cents just based on the cost of popcorn.
Another article offers some additional insight.
But if audiences worry that movie snacks are too expensive, they need to know that those $5 buckets of popcorn are what keeps the average national admission price around $7.
"If we didn't charge as much for concessions as we did, the tickets to the movies would cost $20," said Mike Campbell, chairman and chief executive of Regal Entertainment Group, the nation's largest theater chain with 6,300 screens.
Concession sales are a theater's lifeblood, accounting for as much as 45 percent of profits at the nation's largest chains. Popcorn offers one of the biggest returns on investment for exhibitors, because the unpopped kernels used to make a bucket of popcorn cost just a few pennies.
So although the cost of popcorn has gone up, the amount of popcorn in a $4.50 tub would still only be a very small percentage of the final price. In this way, theaters are using the money gained from high profit items to cover other costs of operations.
That would also mean that as these other costs of operation, such as labor, electricity bills, etc. rises, the amount of profit from high profit items such as popcorn would need to rise as well. And that has nothing to do with ethanol.
Update : 5/28/08
A recent article in Advertising Age added a unique perspective on this situation.
And the price of the paper pulp to produce popcorn tubs has jumped 40% in the past 36 months, making the tub more expensive than the corn inside it.
The Retail Bakers of America (RBA) have 
A new
There is an article in the news that talks about ethanol's effect on fuel mileage.
SCOTTSDALE, AZ--(Marketwire - March 24, 2008) - PetroSun, Inc announced today the following corporate updates.
Today the American Coalition for Ethanol (ACE) released a
There is an interesting
AMES, Iowa -- Iowa State University researchers are developing an integrated system of thermochemical and catalytic technologies to efficiently produce ethanol from plant biomass.
National Agriculture Day is the one day every year set aside to honor America's farmer for providing us with an abundant and affordable supply of food, fiber and most recently fuel.
Marathon Oil Corporation today announced that the Company will convert to 100 percent ethanol blended fuel (E-10 gasohol) at 16 of its Midwest terminals beginning May 1, 2008. Unblended gasoline products will no longer be available at the following terminals; Indianapolis (86th Street) and Muncie, Ind.; Louisville (Algonquin), Ky.; Detroit (Refinery Rack), Romulus, Niles (South), Bay City, Flint, Lansing and Jackson, Mich.; Brecksville, Lima, Oregon, Lebanon and Cincinnati, Ohio; and Milwaukee(Granville), Wis.
CEDAR RAPIDS, Iowa – March 13, 2008 – Ethanol plants could significantly reduce their energy costs while at the same time increase the value of their byproducts with an exciting new technology that will begin commercial testing today in Winnebago, Minnesota. An innovative microwave drying process developed by Cellencor Corporation is being field-tested for the first time at Corn Plus, one of the largest ethanol facilities in the State of Minnesota.
POET recently launched a new website to provide information and keep people updated on their cellulosic ethanol project called Project Liberty. Project Liberty consists of expanding an existing corn ethanol plant in Emmetsburg, Iowa to be able to process cellulosic material into ethanol. Once completed the plant will be able to produce 125 million gallons of ethanol per year, with about 25 million gallons of that being made from the corn cobs and other corn fiber.
There are plenty of studies that have looked at the benefits of ethanol production on the U.S. economy. But those are just numbers and lack any kind of personal perspective.